As the CEO, Dr. Ed Cabantog explains, Empowered Consumerism is how consumers are empowered by the quality and effectiveness of AIM Global products. As a result, consumers also empowers the value of AIM Global products. The main goal of this campaign is to give value to consumers and provide consumers a way to earn money as they consume the products.
When we hear the term Empowered Consumerism, the company aims to make AIM Global to be the first thing to come in mind. The CEO even compares it to how BDO’s “We find ways” and McDonald’s “Love ko’to” marketing campaign appeals to the market.
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